Consumer co-creation and situated creativity
Jason Potts; John Hartley; John Banks; Jean Burgess; Rachel Cobcroft ...
| Year of publication: |
2008
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|---|---|
| Authors: | Potts, Jason ; Hartley, John ; Banks, John ; Burgess, Jean ; Cobcroft, Rachel |
| Published in: |
Industry and innovation. - Abingdon : Routledge, ISSN 1366-2716, ZDB-ID 1414341-0. - Vol. 15.2008, 5, p. 459-474
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| Subject: | Kundenintegration | Customer integration | Kreativität | Creativity | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003817762