Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Sanjit K. Roy, M.S. Balaji and Bang Nguyen
| Year of publication: |
2020
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| Authors: | Roy, Sanjit ; Balaji, M. S. ; Bang, Nguyen |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 3/4, p. 299-333
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| Subject: | ability | culture | motivation | opportunity | PLS path modelling | smart retailing | Smart technology | Einzelhandel | Retail trade | Motivation | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1736130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012248971