Consumer Confusion im fortgeschrittenen Alter : die Wirkung von Alter auf das Kaufverhalten am POS
Alternative title: | Consumer confusion with growing ageeffects of age on consumer behavior in the store environment |
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Year of publication: |
2016
|
Authors: | Hödl, Jasmin |
Other Persons: | Rudolph, Thomas (degree supervisor) ; Wagner, Tillmann (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Altersgruppe | Age group | Ältere Menschen | Elderly people | Wirkungsanalyse | Impact assessment | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Emotion | Ladengeschäft | Retail outlet | Elektrohandel | Electrical goods trade |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, Universität St. Gallen, 2015 |
Notes: | Paralleltitel stammt von der Frontdoor Zusammenfassung in deutscher und englischer Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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