Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Peter C. Verhoe & Andrew T. Stephen & P. K. Kannan & Xueming Luo & Vibhanshu Abhishek & Michelle Andrews & Yakov Bart & Hannes Datta & Nathan Fong & Donna L. Hoffman & Mandy Mantian Hu & Tom Novak & William Rand & Yuchi Zhang
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Verhoef, Peter C. ; Stephen, Andrew T. ; Kannan, P. K. ; Luo, Xueming ; Abhishek, Vibhanshu ; Andrews, Michelle ; Bart, Yakov ; Datta, Hannes ; Fong, Nathan M. ; Hoffman, Donna L. ; Hu, Mantian ; Novak, Thomas P. ; Rand, William ; Zhang, Yuchi |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 40.2017, p. 1-8
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| Subject: | Mobile marketing | Internet of Things | Social networks | Big data | Omnichannel | Internet der Dinge | Internet of things | Soziales Netzwerk | Social network | Big Data | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Social Web | Social web | Mobile Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777290