Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement
Ngoc Thai Pham and Nhu-Ty Nguyen
| Year of publication: |
2022
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|---|---|
| Authors: | Ngoc Thai Pham ; Nhu Ty Nguyen |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 15.2022, 6, p. 714-737
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| Subject: | risk aversion | consumer cosmopolitanism | consumer ethnocentrism | cosmopolitanism | DeVellis (2016) | foreign purchase intention | innovativeness | scale development | the CCOMO scale | variety seeking | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Nationalkultur | National culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2022.132951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375382