Consumer culture and political ideology plots in social media campaigns
Year of publication: |
2019
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---|---|
Authors: | Oyedele, Adesegun ; Hernandez, Monica D. ; Backes, Kayla |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 1, p. 108-127
|
Subject: | global consumer culture | identity construction | semiotics | social media campaigns | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Online-Marketing | Internet marketing |
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