Consumer data revolution, the reshaping of industry competition and a new perspective on privacy
Michael J. Becker
| Year of publication: |
2014
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|---|---|
| Authors: | Becker, Michael J. |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 3, p. 213-128
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| Subject: | privacy | data protection | mobile marketing | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347062