Consumer deliberation and product line design
Liang Guo; Juanjuan Zhang
| Year of publication: |
2012
|
|---|---|
| Authors: | Guo, Liang ; Zhang, Juanjuan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 995-1007
|
| Subject: | consumer deliberation | product lline design | price discrimination | information acquisition | agency theory | preference construction | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Prinzipal-Agent-Theorie | Agency theory | Theorie | Theory | Fertigungsprogramm | Master production schedule | Preisdifferenzierung | Price discrimination | Asymmetrische Information | Asymmetric information | Informationsversorgung | Information provision | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702506