Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms

edited by Christopher S. Tang, Serguei Netessine

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

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Year of publication:	2009 ; 1
Other Persons:	Tang, Christopher S. (contributor) ; Netessine, Serguei (contributor)
Publisher:	Boston, MA : Springer-Verlag US
Subject:	Produktmanagement \| Verkauf \| Verbrauchsbesteuerung
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (digital)
Series:	International Series in Operations Research & Management Science ; 131 SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Preface; Introduction; Acknowledgments; Contents; Part I Rational Consumer Behavior: Endogenous Decision Making Mechanisms; Cheap Talk in Operations: Role of Intentional Vagueness; Product Design in a Market with Satisficing Customers; The Effect of Assortment Rotation on Consumer Choiceand Its Impact on Competition; Models of Herding Behavior in Operations Management; Part II Organizational Strategies for Managing Rational/Strategic Consumer Behavior; Internet-Based Distribution Channel for Product Diversionwith Potential Manufacturer's Intervention Managing Client Portfolio in a Two-Tier Supply ChainStrategic Customer Behavior and the Benefit of Decentralization; Part III Product Strategies for Managing Rational/Strategic Consumer Behavior; Is Assortment Selection a Popularity Contest?; Product Design, Pricing, and Capacity Investment in a Congested Production System; Selling to Strategic Customers: Opaque Selling Strategies; Competing Through Mass Customization; Part IV Operational Strategies for Managing Rational/Strategic Consumer Behavior; Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales MechanismsThe Impact of Strategic Consumer Behavior on the Value of Operational Flexibility; Capacity Rationing with Strategic Customers; Part V Pricing Strategies for Managing Rational/Strategic Consumer Behavior; Shaping Consumer Demand Through the Use of Contingent Pricing; Strategic Consumer Response to Dynamic Pricing of Perishable Products; Strategic Behavior in Supply Chains: Information Acquisition; Index;
ISBN:	978-0-387-98026-3 ; 978-0-387-98018-8 ; 978-0-387-98018-8
Other identifiers:	10.1007/978-0-387-98026-3 [DOI]
Classification:	Unternehmensführung ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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