Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics
| Year of publication: |
2011
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|---|---|
| Authors: | Josiassen, Alexander ; Assaf, A. George ; Karpen, Ingo O. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 6 (1.11.), p. 627-647
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