Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Bashar S. Gammoh; Kevin E. Voss; Ryan Skiver
| Year of publication: |
2011
|
|---|---|
| Authors: | Gammoh, Bashar S. ; Voss, Kevin E. ; Skiver, Ryan |
| Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-519X, ZDB-ID 2639250-1. - Vol. 26.2011, 1, p. 65-79
|
| Subject: | Markenimage | Brand image | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407625