Consumer expectations for geographical origin : eliciting willingness to pay (WTP) using the disconfirmation of expectation theory (EDT)
Year of publication: |
2017
|
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Authors: | Kokthi, Elena ; Kruja, Drita |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 8, p. 873-889
|
Subject: | Contingent valuation | disconfirmation | expectations | GIs | origin | WTP | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation |
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