Consumer goods : from mass consumption to servitization
Juan Carlos Monroy-Osorio, Marco Opazo-Basáez and Ferran Vendrell-Herrero
| Year of publication: |
2023
|
|---|---|
| Authors: | Monroy-Osorio, Juan Carlos ; Opazo-Basáez, Marco ; Vendrell-Herrero, Ferran |
| Published in: |
Handbook of industrial development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80037-909-1. - 2023, p. 232-247
|
| Subject: | Servitization | Consumer goods | Price discrimination | Operations strategies | Industrial development | Industrial policies | Industriepolitik | Industrial policy | Konsumgüter | Leistungsbündel | Bundling strategy | Preisdifferenzierung | Konsumgüterindustrie | Consumer goods industry | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781800379091.00024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014329298