Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Arch G. Woodside, Houcine Akrout, Mona Mrad
| Year of publication: |
2023
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| Authors: | Woodside, Arch G. ; Akrout, Houcine ; Mrad, Mona |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 1986-2015
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| Subject: | marketing | boycott | consumer | algorithm | brand hate | complexity | modeling | psychology | socially irresponsible | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenboykott | Consumer boycott | Marktforschung | Market research | Mode | Fashion | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338454