Consumer identification with store brands : differences between consumers according to their brand loyalty

Natalia Rubio; Nieves Villaseñor; Javier Oubiña

Year of publication:	2015
Authors:	Rubio Benito, Natalia ; Villaseñor, Nieves ; Oubiña, Javier
Published in:	Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 2, p. 111-126
Subject:	store brand \| market mavenism \| value consciousness \| perceived value \| brand identification \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Markenartikel \| Brand \| Beziehungsmarketing \| Relationship marketing \| Handelsmarke \| Store brand \| Markenimage \| Brand image \| Einzelhandel \| Retail trade \| Markentreue \| Brand loyalty