Consumer information processing and decision-making : origins, findings, applications, and future directions
Bernd Schmitt
| Year of publication: |
2024
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|---|---|
| Authors: | Schmitt, Bernd |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 1, p. 2-6
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| Subject: | information processing | decision-making | consumer judgment and choice | advertising | shopping | technology in consumer behavior | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Informationsverhalten | Information behaviour | Werbung | Advertising |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634412