Consumer information search revisited : theory and empirical analysis
Sridhar Moorthy ; Brian T. Ratchford ; Debabrata Talukdar
| Year of publication: |
1997
|
|---|---|
| Authors: | Moorthy, Shyamala |
| Other Persons: | Ratchford, Brian Thomas (contributor) ; Talukdar, Debabrata (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 23.1997, 4, p. 263-277
|
| Subject: | Rochester (NY) | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Markenartikel | Brand | Theorie | Theory | Schätzung | Estimation | 1993 |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001217895