Consumer innovativeness and consumer decision styles : a confirmatory and segmentation analysis
Anubhav A. Mishra
| Year of publication: |
2015
|
|---|---|
| Authors: | Mishra, Anubhav A. |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 1, p. 35-54
|
| Subject: | consumer decision styles | consumer innovativeness | exploratory factor analysis | confirmatory factor analysis | structural equation modelling | segmentation | cluster analysis | India | Konsumentenverhalten | Consumer behaviour | Indien | Faktorenanalyse | Factor analysis | Clusteranalyse | Cluster analysis | Strukturgleichungsmodell | Structural equation model | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502835