Consumer interaction and privacy : the impact of in-feed lead generation ads on self-disclosure intention
Bo Guo, Xue Sun and Zhi-bin Jiang, and Yuanyuan Xu
| Year of publication: |
2025
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|---|---|
| Authors: | Guo, Bo ; Sun, Xue ; Jiang, Zhi-bin ; Xu, Yuanyuan |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 4, p. 571-589
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| Subject: | In-feed ads | Interactivity theory | Lead generation ads | Perceived control | Perceived vulnerability | Self-disclosure intention | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-11-2023-0407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416716