Consumer learning and evolution of consumer brand preferences
Year of publication: |
2015
|
---|---|
Authors: | Che, Hai ; Erdem, Tülin ; Öncü, T. Sabri |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 3, p. 173-202
|
Subject: | Strategic sampling | Spill-over effects | Duration dependence | Consumer choice uncertainty | Bayesian learning | Theorie | Theory | Lernprozess | Learning process | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
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