Consumer learning embedded in electronic word of mouth
Xiaoling Lu; Yuzhu Li; Zhe Zhang; Bharatendra Rai
| Year of publication: |
2014
|
|---|---|
| Authors: | Lu, Xiaoling ; Li, Yuzhu ; Zhang, Zhe ; Rai, Bharatendra |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 4, p. 300-316
|
| Subject: | Consumer learning | Electronic word-of-mouth (eWOM) | Review valence | Elaboration Likelihood Model | Content analysis | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Lernprozess | Learning process | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010476761