Consumer mental accounts and implications to selling base products and add-ons
Sanjiv Erat; Sreekumar R. Bhaskaran
| Year of publication: |
2012
|
|---|---|
| Authors: | Erat, Sanjiv ; Bhaskaran, Sreekumar R. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 5, p. 801-818
|
| Subject: | consumer behavior | pricing | behavioral decision theory | lab experiments | mental accounting | Konsumentenverhalten | Consumer behaviour | Experiment | Prospect Theory | Prospect theory | Verhaltensökonomik | Behavioral economics | Preismanagement | Pricing strategy | Entscheidungstheorie | Decision theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665097