Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Year of publication: |
2018
|
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Authors: | Bronnenberg, Bart J. |
Other Persons: | Dubé, Jean-Pierre (contributor) ; Sanders, Robert E. (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Kausalanalyse | Causality analysis | Markenname | Brand name |
Extent: | 1 Online-Ressource (48 p) |
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Series: | NBER Working Paper ; No. w25214 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Bronnenberg, Bart, (2018)
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Consumer misinformation and the brand premium : a private label blind taste test
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