Consumer moral decision making : the impact of alignable versus nonalignable differences
Sang Kyu Park, Young Joo Cho, Jungkeun Kim, Jin Yong Lee, Jongwon Park
| Year of publication: |
2025
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|---|---|
| Authors: | Park, Sang Kyu ; Cho, Young Joo ; Kim, Jungkeun ; Lee, Jin Yong ; Park, Jongwon |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 52.2025, 2, p. 288-307
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| Subject: | alignability effect | nonalignability effect | attribute tradeoffs | moral attributes | ethical choice | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Entscheidung | Decision | Unternehmensethik | Business ethics | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425375