Consumer motivations to disclose information and participate in commercial activities on Facebock
Year of publication: |
2014
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Authors: | Ng, Mark |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 4, p. 365-383
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Subject: | consumer motivation | social media | commercial activity | information disclosure | Facebock | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Motivation | Unternehmenspublizität | Corporate disclosure |
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