Consumer motives and willingness to co-create in professional and generic services
Year of publication: |
2017
|
---|---|
Authors: | Neghina, Carmen ; Bloemer, Johanna M. ; Birgelen, Marcel van ; Caniëls, Marjolein |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 1, p. 157-181
|
Subject: | Motivation | Value | Service co-creation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Betriebliche Wertschöpfung | Value creation | Zahlungsbereitschaftsanalyse | Willingness to pay | Leistungsmotivation | Work motivation |
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