Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Year of publication: |
2021
|
---|---|
Authors: | Ibarra-Cantu, Cecilia ; Cheetham, Fiona |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 70-77
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Subject: | Clarifying practices | Consumer multiculturation | Craft consumption | Creolisation cooking practices | Global consumer culture | Multicultural marketplaces | Konsumentenverhalten | Consumer behaviour | Mexiko | Mexico | Interkulturelle Beziehungen | Cross-cultural relations | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Multikulturelle Gesellschaft | Multicultural society | Welt | World | Soziale Integration | Social integration |
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