Consumer online purchase behaviour : perception versus expectation
| Year of publication: |
2015
|
|---|---|
| Authors: | Shareef, Mahmud Akhter ; Kumar, Vinod ; Kumar, Uma ; Dwivedi, Yogesh K. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 11.2015, 3, p. 275-288
|
| Subject: | consumer | consumer behaviour | online buying behaviour | behavioural intention | electronic-commerce | perception | expectation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wahrnehmung | Perception | Verbrauchereinstellung | Consumer attitudes |
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