Consumer participation in self-production : the role of control mechanisms, convenience orientation, and moral obligation
Year of publication: |
2016
|
---|---|
Authors: | Huynh Thi Xuan Mai ; Olsen, Svein O. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 2, p. 209-223
|
Subject: | Convenience Food | Convenience food | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam |
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