Consumer patronage intention : role of multi-sensory and atmospheric experiences in retail
Divyanshi Pal and Kavita Srivastava
| Year of publication: |
2024
|
|---|---|
| Authors: | Pal, Divyanshi ; Srivastava, Kavita |
| Subject: | Atmospheric experience | Commitment | Multi-sensory experience | Patronage intention | Perceived value | Props | Shopping malls | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Kundenzufriedenheit | Customer satisfaction | Ladengestaltung | Store design | Einzelhandel | Retail trade | Experiment | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2023-0296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484395