Consumer perception factors for fashion M-commerce and its impact on loyalty among working adults
Year of publication: |
June 2018
|
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Authors: | Donni, Ravichandra ; Omkar Dastane ; Haba, Herman Fassou ; Selvaraj, Karthik |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 8.2018, 2, p. 168-192
|
Subject: | Mobile commerce | Online shopping | Efficiency | System availability | Fulfillment | price | Perceived value and consumer loyalty | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Kundenzufriedenheit | Customer satisfaction |
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