Consumer perception toward "superfoods" : a segmentation study
Bárbara Franco Lucas, Franziska Götze, Jorge Alberto Vieira Costa, and Thomas A. Brunner
| Year of publication: |
2023
|
|---|---|
| Authors: | Lucas, Bárbara Franco ; Götze, Franziska ; Costa, Jorge Alberto Vieira ; Brunner, Thomas A. |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 5, p. 603-621
|
| Subject: | Cluster analysis | consumer attitude | consumer behavior | health foods | superfood | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Lebensmittelkonsum | Food consumption | Marktsegmentierung | Market segmentation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2022.2044955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444622