Consumer perceptions of arts organizations' strategies for responding to online reviews
Year of publication: |
2017
|
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Authors: | Johnson, Jennifer Wiggins ; Song, Chanhoo ; Trivedi, Dharti ; Preece, Stephen B. |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 20.2017, 1, p. 4-20
|
Subject: | Critic reviews | product reviews | word of mouth | marketing communications | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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