Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Year of publication: |
2020
|
---|---|
Authors: | Lim, Joon Soo ; Chock, T. Makana ; Golan, Guy J. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 2, p. 145-165
|
Subject: | bogus claims | Deceptive advertising | descriptive norms | injunctive norms | third-person effect | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Werbebeschränkung | Advertising regulation | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Experiment |
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