Consumer perceptions of price increase by CSR : focusing on construal level and consumer attribution
Taehee Park, Dongho Yoo
Year of publication: |
2023
|
---|---|
Authors: | Park, Taehee ; Yoo, Dongho |
Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 106.2023, p. 1-12
|
Subject: | Corporate social responsibility (CSR) | CSR tradeoffs | Pricing information processing | Construal level | Intrinsic attribution | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang, (2022)
-
Corporate good deed and service failure : does being good lead to forgiveness?
Yang, Chia-yen, (2024)
-
How effective are your CSR messages? : the moderating role of processing fluency and construal level
Zhang, Lu, (2014)
- More ...
Similar items by person