Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Year of publication: |
2010
|
---|---|
Authors: | Lee-Wingate, Sooyeon Nikki ; Xie, Ying |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 4.2010, 3, p. 232-246
|
Subject: | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | USA | United States |
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