Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Year of publication: |
2021
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Authors: | Wong, Amy |
Subject: | Hedonic | perceived value | retail services | service convenience store loyalty | utilitarian | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | China | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Utilitarismus | Utilitarianism | Kundenzufriedenheit | Customer satisfaction | Hedonischer Preisindex | Hedonic price index |
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