Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context
Udo Gottlieb; Mark Brown and Liz Ferrier
| Year of publication: |
2014
|
|---|---|
| Authors: | Gottlieb, Udo ; Brown, Mark ; Ferrier, Liz |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 89-107
|
| Subject: | Consumer behaviour | Trade show | Konsumentenverhalten | Messe | Trade fair | Marketingmanagement | Marketing management | Messebeteiligung | Trade fair participation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344344