Consumer preference analysis : a data-driven multiple criteria approach integrating online information
Mengzhuo Guo, Xiuwu Liao, Jiapeng Liu, Qingpeng Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Guo, Mengzhuo ; Liao, Xiuwu ; Liu, Jiapeng ; Zhang, Qingpeng |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 96.2020, p. 1-16
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| Subject: | E-commerce | Multiple criteria decision making | Online reviews | Preference analysis | Preference modeling | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Online-Handel | Online retailing | Entscheidung | Decision | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2019.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243914