How consumer preference determines site selection in a metropolitan setting : analysis of retailer perspective to stay ahead of the competition in the aftermath of a large-scale crisis
Sirikunya Tiyachareonsri, Thira Chavarnakul, Achara Chandrachai, Sipat Triukose
| Year of publication: |
2024
|
|---|---|
| Authors: | Sirikunya Tiyachareonsri ; Thira Chavarnakul ; Achara Chandrachai ; Sipat Triukose |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103704, p. 1-16
|
| Subject: | Customer-retailer perspectives | Emerging market | Retail location | Site selection | Store expansion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Einzelhandelsstandort | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103704 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084942