Consumer preference for eco-friendly appliances in trade-off : a conjoint analysis approach
Kushagra Kulshreshtha, Naval Bajpai, Vikas Tripathi and Gunjan Sharma
| Year of publication: |
2019
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|---|---|
| Authors: | Kulshreshtha, Kushagra ; Bajpai, Naval ; Tripathi, Vikas ; Sharma, Gunjan |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 23.2019, 2/3, p. 213-243
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| Subject: | brand | consumer preference | consumer durables | green-brand | green supply chain management | green manufacturing | green logistic | India | price | product | sustainability | utility score | part-worth | conjoint analysis | ANOVA | Conjoint-Analyse | Conjoint analysis | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Indien | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Zahlungsbereitschaftsanalyse | Willingness to pay | Nachhaltigkeit | Sustainability | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPD.2019.099237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105701