Consumer preferences for human uniqueness in marketing communications
Year of publication: |
August 2018
|
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Authors: | Davidson, Alexander ; Laroche, Michel |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 5, p. 506-517
|
Subject: | Human uniqueness | existential anxiety | mortality salience | animals | creatureliness | Konsumentenverhalten | Consumer behaviour | Sterblichkeit | Mortality | Marketingmanagement | Marketing management |
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