Consumer preferences for omnichannel customer service in the consumer electronics industry
Roman Domanski, Lukasz Hadas, Hubert Wojciechowski
| Year of publication: |
2021
|
|---|---|
| Authors: | Domanski, Roman ; Hadas, Lukasz ; Wojciechowski, Hubert |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 24.2021, 5, special issue 5, p. 552-561
|
| Subject: | Omnichannel / omni-channel (OC) | consumer electronics | home electronic | customer electronic | customer service channels | purchasing process | Electronic Commerce | E-commerce | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Elektronikindustrie | Electronics industry | Unterhaltungselektronik | Consumer electronics | Unterhaltungselektronik-Industrie | Consumer electronics industry | Vertriebsweg | Distribution channel |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/2750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012807114