Consumer preferences for omnichannel customer service in the consumer electronics industry

Roman Domanski, Lukasz Hadas, Hubert Wojciechowski

Year of publication:	2021
Authors:	Domanski, Roman ; Hadas, Lukasz ; Wojciechowski, Hubert
Subject:	Omnichannel / omni-channel (OC) \| consumer electronics \| home electronic \| customer electronic \| customer service channels \| purchasing process \| Electronic Commerce \| E-commerce \| Kundenservice \| Customer service \| Konsumentenverhalten \| Consumer behaviour \| Multikanalvertrieb \| Multichannel strategy \| Beziehungsmarketing \| Relationship marketing \| Online-Handel \| Online retailing \| Elektronikindustrie \| Electronics industry \| Unterhaltungselektronik \| Consumer electronics \| Unterhaltungselektronik-Industrie \| Consumer electronics industry \| Vertriebsweg \| Distribution channel

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.35808/ersj/2750 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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