Consumer preferences for plant-based herbal tea : post-pandemic study on Areca tea using VALS framework through psychographic segmentation
D.M. Arvind Mallik
| Year of publication: |
2024
|
|---|---|
| Authors: | Arvind Mallik, D. M. |
| Published in: |
AI impacts in digital consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-1918-5. - 2024, p. 291-321
|
| Subject: | Konsumentenpräferenzen | Consumer preferences | Konsumentenverhalten | Consumer behaviour | Tee | Tea | Teewirtschaft | Tea industry | Indien | India | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Der Titelzusatz erscheint auf der Titelseite als: Post-pandemic study on Aeca tea using VALS framework through psychographic segmentation |
| Other identifiers: | 10.4018/979-8-3693-1918-5.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014636313