Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products : the role of perceived authenticity
Jungkeun Kim, Areum Cho, Daniel Chaein Lee, Jooyoung Park, Aekyoung Kim, Jihoon Jhang, Changju Kim
| Year of publication: |
2025
|
|---|---|
| Authors: | Kim, Jungkeun ; Cho, Areum ; Lee, Daniel Chaein ; Park, Jooyoung ; Kim, Aekyoung ; Jhang, Jihoon ; Kim, Changju |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104131, p. 1-13
|
| Subject: | Authenticity | Blockchain | Luxury | Non-fungible tokens | Visual cues | Visualization | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Visualisierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441233