Consumer price effects : loss aversion in value vs. in demand
Markku Kallio, Merja Halme and Jaakko Aspara
| Year of publication: |
2020
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|---|---|
| Authors: | Kallio, Markku ; Halme, Merja ; Aspara, Jaakko |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 8, p. 1306-1314
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| Subject: | brand choice | conditional logit | loss aversion | Reference price | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Risikoaversion | Risk aversion | Logit-Modell | Logit model | Preismanagement | Pricing strategy | Verlust | Loss | Prospect Theory | Prospect theory | Preiselastizität | Price elasticity | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2019.1609884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264574