Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Joanna Phillips Melancon
| Year of publication: |
2011
|
|---|---|
| Authors: | Melancon, Joanna Phillips |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 4, p. 298-312
|
| Subject: | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Markenführung | Brand management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009486390