Consumer psychology : a study guide to qualitative research methods
Paul M. W. Hackett, Jessica B. Schwarzenbach, Uta Maria Jürgens
| Year of publication: |
2016
|
|---|---|
| Authors: | Hackett, Paul M. W. ; Schwarzenbach, Jessica B. ; Jürgens, Uta Maria |
| Institutions: | Verlag Barbara Budrich (publisher) |
| Publisher: |
Opladen : Barbara Budrich Publishers |
| Subject: | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Theorie | Theory | Verbraucherforschung | Qualitative Sozialforschung |
| Extent: | 1 Online-Ressource (166 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8474-0891-8 ; 978-3-8474-0772-0 |
| Classification: | Methoden, Techniken und Organisation der sozialwissenschaftlichen Forschung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015201353