Consumer Purchase Behavior in a frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity.
| Year of publication: |
1993
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|---|---|
| Authors: | Gonul, F. ; Srinivasan, K. |
| Institutions: | Economics Research Center (ERC), University of Chicago |
| Subject: | economic models |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | 27 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005780607