Consumer purchase behaviour in electronic commerce : main barriers
Guilherme Braz Pitta, Claudimar Pereira da Veiga, Wesley Vieira da Silva, Zhaohui Su
| Year of publication: |
2025
|
|---|---|
| Authors: | Pitta, Guilherme Braz ; Veiga, Claudimar Pereira da ; Silva, Wesley Vieira da ; Su, Zhaohui |
| Published in: |
International journal of business forecasting and marketing intelligence : IJBFMI. - Genève [u.a.] : Inderscience Enterprises, ISSN 1744-6643, ZDB-ID 2467374-2. - Vol. 10.2025, 2, p. 214-237
|
| Subject: | barriers | business retailing | consumer behaviour | e-commerce | electronic commerce purchase | marketing intelligence | non-shoppers | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBFMI.2025.145291 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375512